Skip to main content

Rich’s Rewards

December 2023
1min read

Reading Peter Baida’s “A Happy Heart at Bloomingdale’s” (December 1986) recalled to me when department stores were in their heyday. To go to one was a real adventure. Rich’s in Atlanta was one store that my mother loved. When I was in college, Rich’s gave two girls from every college in the state free trips to the Metropolitan Opera when the opera was in Atlanta. This was two girls every night for six nights. Rich’s paid our train fare, taxi fare, hotel bill, and provided a chaperone.

We hope you enjoy our work.

Please support this 72-year tradition of trusted historical writing and the volunteers that sustain it with a donation to American Heritage.

Donate